Imagine this scenario: You’re about to deliver a big presentation, but when you open your laptop, the files are gone. Maybe the device crashed, maybe it was stolen, or maybe ransomware locked everything. Without a backup, years of work can vanish in seconds.

That’s why backups are non-negotiable. They’re not just a “nice to have”, they’re your safety net when technology fails.

Why backups matter more than ever
Every business, big or small, relies on data; client information, invoices, reports, contracts, and intellectual property. Losing access to those files can disrupt operations, damage your reputation, and even lead to compliance violations.

According to Cybersecurity Ventures, ransomware attacks occur every 11 seconds worldwide, often targeting businesses that lack robust backups. Having your files copied and stored in a safe place ensures you can recover quickly without paying costly ransom fees.

Backup options to consider

  • Cloud backups: Services like Microsoft OneDrive, Google Drive, or business-grade backup platforms automatically save files in secure, remote servers. The benefit? You can access your data from anywhere and restore it easily.
  • External drives: Portable hard drives or network-attached storage (NAS) devices allow you to keep backups offline. This can protect against online threats like ransomware.
  • Hybrid approach: The most reliable strategy combines both cloud and external backups, giving you protection even if one method fails.

Best practices for backing up your data

  • Follow the 3-2-1 rule: Keep 3 copies of your data, stored on 2 different types of media, with 1 copy off-site.
  • Automate backups where possible so nothing is left to chance.
  • Test your backups regularly to confirm they’re working, and files can be restored.
  • Encrypt sensitive files to ensure they stay secure, even if your backup device is lost.

How ISM can help
At ISM , we help businesses implement robust backup strategies that match their needs. Whether it’s cloud solutions, physical storage, or hybrid systems, our goal is to make sure your data is always recoverable and secure.

Don’t risk losing critical files. 

Contact ISM today to set up a backup system that protects your business data 24/7.